Project Just recently announced that it is raising $30,000 to support research into 100 clothing brands via a crowdfunding campaign on Indiegogo. The 30-day campaign, titled “Let’s Change the Way We Shop”, will fund the research of 100 additional brands, 12 new “JUST APPROVED” lists and the development of the organization’s seal of approval.
Following on the heels of some recent press around Project JUST’s first JUST Approved denim brands the company was also recently awarded from Levi’s. The JUST Approved program was launched to help shoppers identify the best labels for style, quality, ethics and sustainability. Since Project JUST launched in December, the team has been adding new brands to a directory every week.
Project JUST is an online platform that currently researches 75 brands for supply chain ethics and sustainability, and publishes shopping guides of the best brands under its JUST APPROVED seal. The platform is primed for growth and partners sponsoring the campaign include Zady, Modavanti, Beru Kids, and Victoria Road.
“This campaign is a direct response to our users’ requests for more data and JUST APPROVED guides. With the campaign funds, we will research additional brands and expand our JUST APPROVED lists to a dozen categories,” said Natalie Grillon, co-CEO, Project JUST. “The impact of our research and JUST APPROVED lies in our ability to help shoppers differentiate and support those brands that share their values. Our aim is to shift purchasing behavior towards options with sustainable, ethical practices and collectively influence the industry through the power of our wallets.
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