In addition to providing residents and visitors to major cities access to alternative, quick and easy transportation, bike shares are an increasingly popular way for forward-thinking brands to get more attention.
Companies like Citi Bike and Alta recently partnered to launch New York City’s much welcomed bike share, a direct move linking health and sustainability to new methods of transportation, (not to mention catering to a whole new generation of urban dwellers who don’t mind being a moving ad).
Even city hotels are picking up their own bike fleets to offer velo-loving guests options of getting around town, setting them apart in terms of who they are catering to and want to attract. In fact, Green Lodging News reports that “more than 500 cities in 49 countries now have advanced bicycle-sharing programs—evidence of the growing interest in carbon-free travel.”
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