There are many levels of eco-fashion at this point in the game. So many people are trying to make us understand why we should support it, what we shouldn’t buy and what we should. Then there is the ultimate question of whether the very notion of eco-fashion is a paradox itself? Honestly, there are times […]

There are many levels of eco-fashion at this point in the game. So many people are trying to make us understand why we should support it, what we shouldn’t buy and what we should. Then there is the ultimate question of whether the very notion of eco-fashion is a paradox itself? Honestly, there are times […]

It’s true. Sometimes everything starts with a pair of lederhosen, especially with this outfit. By ‘lederhosen’ we’re not referring to Bavarian leather pants, of course, but a particular style of trousers in a variety of fabrics. No beer stein and braces required! Printed pants are a trend staying strong into the fall and so when […]

We recently had Peter Ingwersen, founder of Noir on record, saying, “Technology will save us all. I think that man-made fibers are truly amazing and will be the new hot thing in eco-materials. We will all need to overcome our prejudice that natural made fibers are more eco-friendly.” Not to worry, Peter, you know as well […]

Nicole Mackinlay Hahn knows there’s an artistry and ethic behind how your clothes, shelter and food get to you, and she wants to show you. While base operations are at her site Reap What You Sew, her recent video book at the Centre for Contemporary Art and the Natural World’s exhibit titled “Fashion Footprints: Sustainable Approaches,” […]

In an overly consumptive American society, it shouldn’t be that hard to figure out why we’re so far behind other countries when it comes to zero waste. We consume so much, that we never take inventory of what we already have. So it should be no surprise that according to a recent New York Times […]

I love silk. I love fibers. I love mixing fibers. Thankfully silk is just one of many fibers I like to wear to add depth to outfits – or when I just want to feel effortlessly sexy and put together. Since I own an eco-boutique I get lots of women who thumb past the silk […]

While we’re still frothing at the mouth over Portland, Oregon’s own Gretchen Jones winning the last two week’s Project Runway challenges, Seth Aaron, winner of last season’s Project Runway is doubling the energy in the City of Roses. Looking forward to Portland Fashion Week, Aaron will be presenting a collection inspired by SolarWorld as a […]

When Rapanui founders Rob & Mart Drake-Knight launched their clothing line in the U.K, they knew consumers were keen to eco-brand’s greenwashing and that they’d have their work cut out for them when it came to showing credibility. So they came into the arena ready for war. Not only have the brothers become completely transparent […]