There’s a reason why we have antique stores: stuff used to be made to last. Things have long shifted, however, in favor of a manufacturing business model known as “planned obsolescence.” From toasters to T-shirts, today’s products are designed to fall apart—all the better to get you to reach into your wallet once more, of course. Flint and Tinder is one of growing number of companies seeking to disrupt that trend. After successfully Kickstarting its line of American-made men’s underwear, the Brooklyn-based label is back with a new crowdfunding campaign. Its goal? To create a unisex zip-up hoodie made entirely in the United States (yarn and hardware included) and built for a lifetime.

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