Think of Of a Kind as the sartorial equivalent of open-mic night. Claire Mazur and Erica Cerulo created the online-only marketplace as a way for emerging designers to rise above the din and connect with their customers on a more personal, human level. By limiting their inventory to 50 “of a kind” editions, and framing them in the context of their creators’ experiences and inspirations, Mazur and Cerulo seek to provide a counterpoint to the typical high-street shopping experience.
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