Sit down, take a load off and I’ll tell you two separate stories of my experiences with both Woody Harrelson and Alanis Morrissette.

Well, you see, I was 19, traveling across America and…come on, you just want to know abut why they united to make jeans, don’t you? You don’t want to know anything about me being a movie extra in New Mexico with Woody or singing with Natalie Merchant in a hotel room as she secretly feared Alannis’ success do you?

All right then, you denim fashionista, the two, by some strange act of god have come together to create a completely recycled line of denim called reco and they want you to name the price. In fact, they’ve actually devised an auction-style promotion to help you determine the cost. Your suggestion will affect how they price their premium denim line in the future.

How cool.

What you have to love is that you, the consumer are being asked to put worth to something which is refreshingly provocative (kudos to the duo). If only we were always forced to act in this way when it came to buying anything we consider essential.

Click around their site and you’ll see how they’re making the line, the process of making jeans and after all the reading you might just change your greedy little mind that the pair should be worth more than you wanted them to be.

I personally think they’ve put a lot of thought into the line from the back pockets to the various cuts. Okay reco, my bid is for $125. It would’ve been higher if you’d found a better way to do your dyeing. But as you say on the site, “every little bit helps.”